Digtal Marketing

Digital Marketing

4.0

(1)

1 Enrolled

8 hours

About Course

This course provides an in-depth understanding of digital marketing strategies and tools. Participants will learn how to create, implement, and measure effective digital marketing campaigns across various platforms, including social media, email, SEO, and content marketing.

Course Outcomes:

By the end of this course, participants will be able to:

Develop and implement effective digital marketing strategies.
Analyze and measure the success of digital marketing campaigns.
Utilize various digital marketing tools and platforms effectively.
Stay updated on emerging trends and best practices in digital marketing.

Course Format:

Lectures and discussions
Hands-on workshops and practical exercises
Group projects and peer reviews

Module 1: Introduction to Digital Marketing
What is Digital Marketing?
Definition and significance in today’s business landscape
Key Components of Digital Marketing
Overview of SEO, content marketing, social media, PPC, email marketing, and analytics
Understanding the Digital Marketing Funnel
Awareness, consideration, conversion, and retention stages
Module 2: Search Engine Optimization (SEO)
Basics of SEO
Importance of organic search and ranking factors
Keyword Research and Strategy
Tools and techniques for finding and utilizing keywords
On-Page and Off-Page SEO Techniques
Content optimization, link building, and technical SEO fundamentals
Module 3: Content Marketing
Understanding Content Marketing
Definition, benefits, and types of content
Creating a Content Strategy
Aligning content with business goals and audience needs
Content Distribution and Promotion
Strategies for maximizing reach through various channels
Module 4: Social Media Marketing
Overview of Social Media Platforms
Key platforms (Facebook, Instagram, Twitter, LinkedIn) and their audiences
Creating a Social Media Strategy
Setting goals, content planning, and community management
Paid Social Advertising
Basics of running paid ad campaigns on social media
Module 5: Email Marketing
Importance of Email Marketing
Building and maintaining an email list
Creating Effective Email Campaigns
Designing newsletters and promotional emails
Measuring Success in Email Marketing
Key metrics: open rates, click-through rates, and conversions
Module 6: Pay-Per-Click (PPC) Advertising
Introduction to PPC Advertising
Understanding search engine ads (Google Ads) and social media ads
Creating and Managing Campaigns
Setting budgets, targeting audiences, and writing ad copy
Analyzing PPC Performance
Measuring ROI and adjusting campaigns based on data
Module 7: Analytics and Data-Driven Marketing
Importance of Analytics in Digital Marketing
Understanding the role of data in decision-making
Google Analytics Overview
Setting up and navigating Google Analytics
Interpreting Data and Reporting
Key performance indicators (KPIs) and metrics to monitor
Module 8: Trends and Future of Digital Marketing
Emerging Trends in Digital Marketing
AI, automation, personalization, and voice search
Ethical Considerations in Digital Marketing
Privacy issues and responsible marketing practices
Building a Sustainable Digital Marketing Plan
Long-term strategies for ongoing success

Required Textbooks:
“Digital Marketing for Dummies” by Ryan Deiss and Russ Henneberry
“Contagious: How to Build Word of Mouth in the Digital Age” by Jonah Berger
Supplementary Readings:
Articles, case studies, and white papers provided during the course
Tools:
Access to digital marketing tools (e.g., Google Analytics, Hootsuite, SEMrush)

Course Content

Instructors

happyfaceacademy

4.4

12 Students

12 Courses

Feedback

4.0

Total 1 Rating

100%

Review (1)

3 years ago

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Level All Levels
Total Enrolled 1
Duration 8 hours
Last Updated October 13, 2024

Digital Marketing