Digtal Marketing

Social Media Management

3.0

(1)

1 Enrolled

8 hours

About Course

This course provides participants with the essential skills and strategies needed to effectively manage social media platforms for businesses and brands. Students will learn how to create engaging content, analyze performance metrics, and develop a cohesive social media strategy.

Course Outcomes:

By the end of this course, participants will be able to:

Develop and implement a social media strategy tailored to their brand.
Create engaging content for various platforms.
Analyze social media metrics to improve performance.
Manage online communities effectively and respond to audience engagement.

Course Format:

Lectures and discussions
Hands-on workshops
Group projects and presentations

Module 1: Introduction to Social Media Management
What is Social Media Management?
The Importance of Social Media for Businesses
Overview of Major Platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.)
Module 2: Developing a Social Media Strategy
Setting Goals and Objectives
Identifying Your Target Audience
Choosing the Right Platforms for Your Brand
Module 3: Content Creation and Curation
Creating Engaging Content
Types of content: images, videos, stories, blogs
Content Curation Techniques
Using Content Calendars for Planning
Module 4: Social Media Tools and Analytics
Overview of Management Tools
Hootsuite, Buffer, Sprout Social, etc.
Analyzing Metrics and Performance
Understanding engagement, reach, and conversion rates
Adjusting Strategies Based on Data
Module 5: Community Management and Engagement
Building and Maintaining a Community
Responding to Comments and Messages
Managing Crises and Negative Feedback
Module 6: Paid Advertising on Social Media
Introduction to Social Media Advertising
Creating Effective Ad Campaigns
Targeting and Retargeting Audiences
Module 7: Staying Current and Adapting Strategies
Trends in Social Media
Adapting to Algorithm Changes
Emerging Platforms and Technologies

Course Content

Instructors

happyfaceacademy

4.4

12 Students

12 Courses

Feedback

3.0

Total 1 Rating

100%

Review (1)

3 years ago

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Level All Levels
Total Enrolled 1
Duration 8 hours
Last Updated October 13, 2024

Social Media Management